The Sales Shortcut You’ve Always Dreamt Of
With lead scoring, you get an up-to-the-minute look at your potential customers and their digital behavior.
Define Your Criteria
Monitor Interactions and Downloads
Receive Alerts
Track Clickstream
Craft Relevant Pitches
Rank Buyer Behavior
Amend Inefficienciesy
Concentrate on Conversions
Pointing Sales in the Right Direction
Put your best foot forward with every sales effort by qualifying your leads as “low,” “medium,” or “high” and knowing where your best efforts should go for all of them.
How Lead Scoring Helps
By focusing on buyer behavior, Marketing Manager’s lead scoring tools help you focus on buyer needs and pain points.
Increase Efficiencies
To know how your customers engage with your site is a great way of knowing what your larger strengths (and even your overlooked opportunities) are.
Evaluate Interactions
In addition to specific company demographics, create scores for interactions such as site visits, email opens, and downloads.
Revolutionize The Pipeline
Move prospects through the sales pipeline more quickly to accelerate conversions and boost overall ROI.
Adapt Easier
Even as leads convert and sales rise, Marketing Manager’s lead scoring helps you adapt to overall market dynamics and changing customer behavior better.
Modernize Your Marketing
By assigning scores to leads based on their engagements and interactions, you can prioritize your efforts and direct focus exactly where it’s needed.
Define Your Criteria
Like customer profiles, it’s important to know what customer attributes and actions make sense with your company’s success.
Optimize Resources
Dedicate sales efforts efficiently to the highest-scoring leads rather than equally to all leads.
Nurture Leads Effectively
Focus on all aspects of the buyer’s journey by personalizing content and targeting your segmentations better.
